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  DREAM ON AND EMBRACE
Tina Saul

20th April 2011

tina saul



A touching reason why the internet really does help the music industry - contrary to popular belief.

I was having a discussion last night, which has been ongoing over the last few years, around internet killing music. Sounds a bit familiar to me, 'Video Killed The Radio Star' spring to mind anyone? It's not killing it, but changing it.

Just a couple of hours before I'd seen an article that not only touched me beyond belief, but proved that digital channels go beyond helping music, and actually deliver a platform to facilitate something much more. And this article showed me that it can truly help fans and bands connect, in a completely different way.

The essence of the story is this: 62 year-old Lawrence Ori, suffering from the degenerative condition, supernuclear palsey, was nearing the end of his days and his dying wish was to meet Aerosmith's Steven Tyler.

Through the power of the internet and some creative thinking, his dying wish was realised. With the help of Passages Hospice Dream Foundation, Steven spoke to Lawrence! Here lies a man on his deathbed and he gets to speak to his hero, and not only that, but his friends and family got to experience it with him too. Steven even asked what his favourite Aerosmith track was, and on replying 'Dream On', Steven sang a bit to him. There and then on Skype.

Only a matter of hours later Lawrence sadly passed on, listening to 'Dream On' and undoubtedly with the biggest smile as Steven's final words to him were "Love you man. Great to meet you".

In your last few hours on earth, how better to spend it than having a livelong dream come true, and even better is having your nearest and dearest all there to share it.

I'm not saying this is a new thing, but it is different. There are lots of people that have had something similar happen in the past, but this is an opportunity to point out that new technologies can change things for the better.

It wasn't just a stroke of luck that the dying man and idol were in the same place at the same time; the internet breaks down those borders. And it can break down others too.

The entire industry has to realise that it's all different today, and it will be even more different tomorrow. And that's everyone: from bands to labels, from press to fans. Embrace the change and move on. Who knows? You could make someone's dream come true one day.

To view the article and video,l click here. Be warned, you will need tissues to hand.

And I kid you not, as I was writing this article on my commute home last night, 'Dream On' came on random...














 


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