I discovered The Treatment tucked away on the Jagermeister stage back in 2011 at the Sonisphere Festival held at Knebworth, where they played a thirty minute set that really impressed me, given that I'd never heard of them before.
Not quite a new band at that point, The Treatment were formed in Cambridge around 2008, and they have been steadily building a reputation for themselves ever since. In recent years, they have managed to secure some high profile support slots like the 2013 Status Quo reunion tour (for which they were chosen as the only support band for the entire sold out tour), a tour of the US supporting the KISS/Motley Crue double-headliner (in 2012) and most recently Airbourne's sold out UK tour in January 2014.
With their second album, 'Running With The Dogs' about to be unleashed, judging by the material on the album, it looks like The Treatment are ready to break out into the big league – something they seem more than ready for.
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Y'see, the first thing you hear when you listen to the album is that this band really do know how to write a great rock tune (or six). There are no gimmicks here – the sound is simple guitar, drums and voice but it's the energy that the band put into every single song that makes this album such an enjoyable listen.
Take the first track 'I Bleed Rock N' Roll', for example, it's a good old fashioned party song. The type of song that you would put on while having a few drinks before going out to a pub or a club – very simply put, it's a great track to kick off any album or indeed, a live show.
Vocalist Matt Jones does a superb job with his aggressive vocal style while the shouted backing vocals just add an extra energy to the track. The twin guitars from Tagore Grey and recently departed guitarist Ben Brookland just work so well together.
For those who saw the band supporting Airbourne earlier this year, there are a few tracks you might recognize from the bands live set here like 'Emergency' which just sounds so majestic whilst at the same time coming across as a deftly heavy track – this is the type of song that wouldn't look out of place on an AC/DC album, for example. To me, though, surely this song is in their set for the long haul as it just grooves along at a steady pace and includes a very infectious chorus.
Likewise, 'The Outlaw' and 'Don't Look Down', both of which were debuted live on stage over the last year are given a studio workout with the former including a nice harmonica part in the intro before drummer, Dhani Mansworth, lays down a good solid beat over which the rest of the song comfortably sits. The blistering guitar solo here just builds and builds – fantastic musicianship.
As far as the latter track is concerned, is has another incredibly strong central guitar riff which takes the listener right up to the vocal section, where Jones' voice is just so strong. With both tracks having catchy choruses, you really do find yourself singing along after relatively few listens.
'World On Fire' plays with the format slightly by having an extended intro before the vocal lines slap you right in the face. This is amongst Mansworth's finest moments as he pummels his drum kit, using what sounds like every drum and cymbal at his disposal - spectacular stuff for what might be the shortest song on the album, but one that will keep you coming back for more time and time again.
Title track 'Running With The Dogs' is another mid-paced track and with it, the band still manage to include another great guitar hook right from the start along with another infectious chorus. This song cries out for a bit of audience participation during live this and could be a lot of fun for audience and band alike, so let's hope they include the song in the upcoming UK headline tour set list.
Don't get me wrong though, The Treatment are more than capable of writing tracks out with the rock genre, and 'Cloud Across The Sun' is positive proof of this – a slow number mostly played on electric guitars which has an overall feel of something that The Black Crowes would have produced in their heyday. Jones' voice is cradled in the tune which shows you just how good a singer he really is and the backing vocals add an extra little sparkle to the song.
Likewise with 'Unchain My World' with its acoustic guitars and slow pace shows you that "Cloud Across The Sun" was no accident. 'Unchain My World' is very much more melancholic however and is unashamedly so. Jones' voice is fantastic which is accompanied by some great harmony vocals on the chorus. A truly stunning song on every level, which is why it's been added to my personal playlist for February 2014.
What I'm hoping is that the latter two tracks help to bring the band to the notice of music fans who are out with the usual rock audience. These songs will probably be played on rock radio stations up and down the country, but there's no reason why renowned rock fans like Radio 2 DJs Simon Mayo and Chris Evans shouldn't be playing these along with tracks on their daily radio shows where songs by the likes of Zeppelin and AC/DC are regularly played.
So there it is in a nut shell – a truly great album from a band who are most definitely on the rise. It's very clear to me that The Treatment have come a very long way since I first saw them way back in 2011, and they have managed to produce an exciting album and I look forward to seeing where their future lies because if they continue as they have been doing up till now, I'm sure will become one of Britain's great rock bands.
You can watch the official lyric video for 'Emergency' here:
I Bleed Rock N' Roll
Drop Like A Stone
Get The Party On
Running With The Dogs
She's Too Much
Cloud Across The Sun
Don't Look Down
World On Fire
What Is There To Say?
Unchain My World
Don't Get Mad Get Evil
You can see The Treatment live here:
Monday 3rd February – Waterfront Studio, Norwich
Tuesday 4th February – Rock City Basement, Nottingham
Wednesday 5th February – The Sugarmill, Stoke
Friday 7th February – O2 Academy Islington, London
Saturday 8th February – The Slade Rooms, Wolverhampton
Sunday 9th February – Academy 3, Manchester
Monday 10th February – Corporation, Sheffield
Tuesday 11th February – King Tut's Wah Wah Hut, Glasgow
Thursday 13th February – Clwb Ifor Bach, Cardiff
Friday 14th February – Thekla, Bristol
The Treatment are:
Matt Jones – Vocals
Tagore Grey – Guitar
Jake Pattinson – Guitar
Rick 'Swoggle' Newman – Bass
Dhani Mansworth – Drums