The Borderline, London
Saturday July 26th 2014
You may be forgiven for not recognising the name New Device because this is a band that despite high profile turns supporting Bon Jovi and having single 'On Fire' used as an official track by Formula 1, have flown relatively low under the radar. But if Saturday's anniversary show is anything to go by, this is about to change.
It is five years, and several band members later (including a first album cameo from Ryan Richards of Funeral For A Friend fame), since the boys released 'Takin Over', and Saturday's anniversary celebration at The Borderline gave the band a chance to play the album in its entirety, an opportunity that they clearly relished.
From the moment they came on stage their enthusiasm for the album and the occasion shone through and the crowd could not have been any more responsive, getting behind the ND boys with such energy and vigour that it's a surprise there weren't casualties in the stifling heat.
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From the opening chords of the fast paced, rousing stadium rock track 'Make My Day' it became apparent that the show was going to be very special. The energy from the boys was phenomenal and it was clear that this was a band that would benefit from a bigger stage to properly rock it out on.
Tracks like 'Never Say Never' and 'Pedal To The Metal' kept the tempo high throughout the show and not once did the ND boys falter.
'You've Got It Coming' saw the band ask the crowd to record the track on their mobiles for a special video (release date to be confirmed) which will be used to promote the launch of a live recording of the show. If the eager to please crowd managed to pick up even half of the atmosphere on their bevy of Smart Phones it will, no doubt, be an excellent showcase for the band.
'On Fire' (think Motley Crue) saw more audience participation with the band getting everyone to strobe the flash on their phone, something that lead singer Daniel Leigh made sure the audience knew he had nothing to do with, and although we were assured it looked amazing from the front stood by the sound desk it added nothing to the anthemic track except an achy arm.
Its unclear whether there was any footage of the crowd following orders but it just goes to show how much the band were enjoying themselves during their set.
Aerosmith inspired rock ballad 'Moth To The Flame', which ND have never performed live, was a set highlight and if the band heed the crowd's reaction they will be playing it out a bit more.
Finishing with self promoting track 'Takin Over', before an encore of the two singles from their current album (title track 'Here We Stand' and 'Save Your Life') the crowd showed their appreciation while an emotional lead singer thanked everyone for supporting the band on their musical journey.
This is indeed a band on a journey. With just shy of 40,000 likes on their Facebook page and fans prepared to drive from Germany to watch them (a guy called Uwe, thoughtfully name checked by bass guitarist Nixx during the show) and a new album, currently in the pipeline and expected sometime next year, where this journey is taking them is not yet certain.
But with the excellent rapport and energy of the current line up it looks like they are heading in the right direction.