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'Generation Me'
(Frontiers Music)
Release Date: Friday 18th March 2016

Johnny Main

johnny main

the treatment

The Treatment were formed in Cambridge around 2008, and they have been steadily building a reputation for themselves both live and in the studio ever since. I actually discovered the band tucked away on one of the smaller stages at 2011's Sonisphere Festival, where they played a thirty minute set that really impressed me – something which they still continue to do today.

The band also released their debut album, 'This Might Hurt' in 2011, and since then they've also appeared at prestigious UK festivals like Download and Steelhouse, as well as touring extensively around the world with acts as diverse as Alice Cooper, Airbourne, Steel Panther, KISS, Motley Crue, Slash, and Status Quo.

Their second album, 'Running With The Dogs' was unleashed in early 2014, and the material they included on that album showed that the band were more than ready to break out into the big league and establish themselves as one of Britain's best young bands

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The band have had to endure a small number of line up changes over the past couple of years including installing a new front man, Mitchel Emms, who makes his first appearance with the band on this record. This is also their first release with their new record label, Frontiers Records, but 'Generation Me' shows that the band have lost none of their fire and energy, and they look set to make 2016 their most successful year yet.

The album, which was produced by rock maestro Laurie Mansworth and mixed by Tony Newton (Iron Maiden and British Lion), is, to put it simply, sensational from start to finish.

Sneaked away a quarter of the way through is the title track which was, I'm sure, chosen as the title track for a very simple reason – it's an absolute belter of a song. It's a fast paced number with a great guitar riff running right through it that's pretty much guaranteed to get the fists pumping and the crowd singing along at gigs.

It's a real highlight of the album for me, but at the same time, it's not actually my favourite track here. That particular accolade goes to song nine – 'Bloodsucker'. Once you get past the classic sounding intro, you can absolutely see why Emms was chosen by the band.

His performance here is outstanding – especially during the fist pumping chorus as he gives it everything he's got. It's just phenomenal from start to finish and a sure fire future classic for the band, I'm sure.

But hold on a minute there because the rest of the album isn't exactly short on style or substance either. 'Tell Us The Truth' is another fast paced number with yet another great guitar riff at its heart. Emms' lower register performance gives this track a slightly different feel to some of the others, and its catchy chorus will have you singing along after relatively few listens – trust me, it will!

'Cry Tough' is another rocker, which gives drummer Dhani Mansworth his moment in the spotlight as the drums really come to the fore. Mansworth is such a great talent and he manages to lock in the beat solidly time and time again with consummate skill whether it's a fast or slow tempo number – proving he's a real asset to the band, and no mistake.

the treatment

It's not all fast and furious tracks, of course, as the band proves when they take their foot off the accelerator with 'Backseat Heartbeat'. It brings the tempo down a bit, but it still maintains a good solid pace, with an acoustic sound dominating the guitar parts. S

ure, there are a couple of electric guitars solos later on, which are considered, carefully and played brilliantly, but they don't overpower the rest of the song but add a different nuance to the track. If anyone out there is looking for a radio friendly number then this track is the best place to start.

Having listened to this album solidly for two weeks, it sounds better with every subsequent play, and it's a clear step forward for the band. With a comprehensive UK tour announced for later this year to back up the release, and the next stage of their career beckoning, The Treatment are taking everything in their stride and just get better and better with every release, so these upcoming tour dates promise to be a real treat.

You can see the official video for 'Let It Begin' here:

You can see The Treatment live here:
Saturday 23rd April – Frontiers Rock Festival, Milan
Wednesday 27th April – Waterfront, Norwich
Friday 29th April – Oobleck, Birmingham
Saturday 30th April – Clwb Ifor Bach, Cardiff
Sunday 1st May – Corporation, Sheffield
Monday 2nd May – O2 Academy 2, Oxford
Wednesday 4th May – Wedgewood Rooms, Portsmouth
Thursday 5th May – Key Club, Leeds
Friday 6th May – Slade Rooms, Wolverhampton
Saturday 7th May – Sugarmill, Stoke On Trent
Monday 9th May – O2 Academy, Newcastle
Tuesday 10th May – Stereo, Glasgow
Wednesday 11th May – Satans Hollow, Manchester
Thursday 12th May – Rescue Rooms, Nottingham
Friday 13th May – O2 Islington, London
Saturday 14th May – Nordic Noise Festival, Copenhagen

'Generation Me' Track Listing:
Let It Begin
The Devil
Tell Us The Truth
Generation Me
Backseat Heartbeat
Cry Tough
We Are Beautiful
I Know She Knows
Better Think Again
Light The Sun

The Treatment are:
Mitchel Emms – Vocals
Tagore Grey – Guitar
Tao Grey – Guitar
Rick "Swoggle" Newman – Bass Guitar
Dhani Mansworth – Drums

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