It's easy to forget that Keith Richards wasn't always Jack Sparrow's dad or just how stunning was Debbie Harry. It's easy to forget how immense the arrival of punk and hip-hop were. It's easy to forget that John Lydon didn't always sell butter or Iggy Pop, insurance.
Taking home a new album had a real sense of occasion, the anticipation, handing over hard-won cash, poring over outer and inner sleeves while the record played it's way into your psyche.
Likewise, the weekly fix of the NME, Sounds or Melody Maker, whether read alone with a cup of tea and a record on or spread out to share was an event to be relished. Inevitably, the best pictures were cut out and stuck on the wall.
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These photographs from the Sixties through to the present represent a vanishing era when a great photograph was the product of skill and vision and artistry. Only now does the technology exist to do them justice in a medium other than traditional print.
Don't Talk To Me About Heroes is a brand new website featuring t-shirts are printed direct-to-garment with all the punch and clarity of a print on paper; you'll want to frame these t-shirts not wear them. Don't do that. Enjoy the anticipation, the arrival and the unwrapping and then wear them. Wear them and love them until they're threadbare and disintegrating, then frame them.
Twelve renowned photographers, incliding Brian Griffin and Tony Mottram, 264 images, 360 different t-shirts. And much more to come...