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  HALLOWED BE THY ALE: IRON MAIDEN LAUNCH NEW BELGIAN STYLE BEER
6th July 2017


iron maiden belgian beer

After the success of Trooper Beer and previous limited edition ales Trooper 666 and Red 'N' Black, Iron Maiden, in conjunction with their partners on all three products, independent family brewers Robinsons, have unveiled a brand new Belgian-style beer named Hallowed.

Trooper Beer has been a phenomenal success, reportedly selling over fifteen million pints since it was launched in 2013 and now Robinsons's master brewer Martyn Weeks and Maiden frontman and gourmet ale lover Bruce Dickinson have teamed up and created something very special for beer and Metal fans.

Bruce said on Hallowed Beer:

"What makes this brew pretty special is that we're adopting a Belgian yeast for the first time. I'm a big fan of Belgian beers, so I jumped at the chance to brew my own.

"While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it's as much a way of life as it is a drink. We've tried to bottle that philosophy in Hallowed, albeit with a British twist."

iron maiden belgian beer

Hallowed is 6.0% ABV and comes in a 330ml bottle. It's a Belgian-inspired beer that is brewed in England and is also one of the first beers to be brewed by Robinsons Brewery that uses Belgian yeast.

Robinsons have not changed the yeast used in their beers since 1942.

Martyn Weeks said:

"It's all in the yeast. Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy.

"Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters. Put simply, this means more flavour and I think Hallowed drinkers are in for a treat."

And as with all Maiden product, Eddie is most prominent, this time appearing on Hallowed bottle labels in traditional monk's clothing, a nod to the Trappist monastic brewing tradition in Belgium.

Hallowed will be available from October 2017 for a limited period of four months. Information on exactly where the beer will be available will be released on Iron Maiden Beer's and Robinsons Brewery's social media accounts in due course.

Last weekend Maiden guitarist Dave Murray absolutely scotched silly rumours that the band may be on the verge of retiring and that the current 'The Book Of Souls' world tour which is blazing a trail through North America at the moment could be the band's last.

Dave told The Press Enterprise:

"We're not stopping after this tour; this isn't the last tour by any means. We're going to finish this one out, which we're having a lot of fun [doing], and then we're going to take some time off and next year there's going to be some surprises."

Remaining tour dates:
July 7th: Salt Lake City, UT Usana Amphitheater
July 9th: Lincoln, NE Pinnacle Bank Arena
July 11th: Kansas City, MO Sprint Center
July 12th: St Louis, MO Hollywood Casino Amphitheater
July 15th: Toronto, Canada Budweiser Stage
July 16th: Quebec City, Canada Videotron Centre
July 19th: Mansfield, MA Xfinity Center
July 21st: Brooklyn, NY Barclays Center

13th May 2013: Drinking Trooper Ale With Bruce Dickinson On A Sunday Afternoon













 


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