IRON MAIDEN LAUNCH WORLD FIRST IN MOBILE GAMING 20th April 2017
On the eve of their Book Of Souls European tour, which kicks off in Antwerp on Saturday night, Iron Maiden have launched a synergistic player-vs-player battle arena for their mobile game, 'Legacy Of The Beast'.
The game offers players a unique way to interact with the Maiden's real world activities by introducing not only a replica of one of the tour stage productions, but also the debut of 'The Book Of Souls' Shaman Eddie into the game, in his Mayan themed incarnation as featured on Maiden's most recent studio album. Other characters from 'The Book Of Souls' are set to follow.
Iron Maiden Manager Rod Smallwood says:
"With 'Legacy Of The Beast' we wanted to create something that appealed both to fans of Maiden music and gamers alike, wherever they are in the world, and I think we are well on our way to accomplishing that.
"The game has kept true to the band's history and development not only through their music but with Eddie too. This latest feature focussed around our current tour is only the start of many new and exciting innovations we have planned to keep 'Legacy' evolving and becoming even more addictive!"
Llexi Leon, Interactive Creative Director of Phantom Music Management adds:
"The towering Mayan set piece of 'The Book Of Souls' world tour presented an ideal opportunity to expand the game and create a virtual event space to complement the band's live show – whether you're seeing Iron Maiden on the road or playing 'Legacy Of The Beast' on your mobile, we've crafted a gaming experience that explores the Mayan world of 'The Book Of Souls' record and marks the first of many timed in-game events that will enrich the band's touring activity, engaging fans old and new across the globe in a way never before possible."
The unprecedented integration of Iron Maiden's creative output has seen the game and its characters featured on the side of Maiden's own 747, on bottle tops of their Trooper beer, on the iconic black t-shirts and shown in cinematic trailers at live shows – a synthesis that continues to push boundaries in both the digital and physical space.
Players of the game can look forward to many more significant new features and characters to collect over the coming months, including The Clairvoyant and Trooper Eddie, Social Chat and the Night City game world and cast - inspired by Maiden's early music catalogue and distinct East London upbringing.
Iron Maiden: Legacy of the Beast, is available now for free on Apple's App Store and GooglePlay.
Iron Maiden Book Of Souls European Tour 2017
April 22rd: Antwerp Sportpaleis, Belgium
April 24th: Oberhausen Konig Pilsener Arena, Germany
April 28th: Frankfurt Festhalle, Germany
April 29th: Frankfurt Festhalle, Germany
May 2nd: Hamburg Barclaycard Arena, Germany
May 4th: Nottingham, Motorpoint Arena, UK
May 6th: Dublin 3arena, Ireland
May 8th: Manchester Arena, UK
May 10th: Sheffield Arena, UK
May 11th: Leeds First Direct Arena, UK
May 14th: Newcastle Metro Radio Arena, UK
May 16th: Glasgow SSE Hydro Arena, UK
May 17th: Aberdeen AECC GE Oil & Gas Arena, UK
May 20th: Liverpool Echo Arena, UK
May 21st: Birmingham Barclaycard Arena, UK
May 24th: Cardiff Motorpoint Arena, UK
May 27th: London O2 Arena, UK
May 28th: London O2 Arena, UK